Our Website Design Tiers
Your Website is Your #1 Salesperson.
A template makes you look like everyone else. A custom-designed HPO website tells your unique story, builds trust, and turns visitors into customers. We sell your value, not just your service.
We Design for Conversion, Not Just Clicks.
This is where our "spiritual creative mind and creative eye" come in. Anyone can make a "pretty" site. We build a psychological journey. We use design to solve your customer's pain points, answer their questions before they ask, and guide them to the 'Contact' button.
We are not just designers; we are Certified Google Marketers and Squarespace Partners. We understand how visual design directly impacts your authority and your bottom line. We design with a purpose: to get you chosen.
BEFORE (Standard Template)
- About
- Services
- Contact
"Welcome to our website..."
Looks generic, feels cheap, and doesn't build trust. Visitors leave in 3 seconds.
AFTER (HPO Custom Design)
Speaks directly to the customer, solves their problem, and shows proof. This converts.
Build Your Vision, Page by Page
A high-performance website is more than a homepage. We engineer every component you need to build trust and win business.
Homepage
Your digital storefront. We design it to capture attention and guide users in seconds.
Service Pages
Dedicated pages for each service, designed to convert qualified, high-intent leads.
About Page
Build personal trust by telling your story, showing your team, and explaining your "why".
Portfolio / Gallery
Show, don't just tell. We design beautiful, fast-loading galleries to prove your expertise.
Contact & Lead Forms
Custom-designed forms that are simple to use and integrated directly with your CRM.
Policy & Terms Pages
We ensure you have the essential (and often forgotten) pages like Privacy Policy & Terms.
Our Secret: The Expert Conversion Blueprint
A pretty page doesn't convert. A strategic structure does. We call this our "Expert Conversion Blueprint"—a proven, psychology-driven framework designed to showcase your skills to your ideal, premium-budget clients. It's built to establish your authority, build trust, and inspire action.
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1. Above the Fold
A clear, powerful headline that solves a problem, not just states your name.
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2. Social Proof
We immediately show your Google Reviews and testimonials to build instant trust.
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3. Customer Call-Out
We identify the customer's pain points so they know they're in the right place.
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4. Reason-Why Bullets
A scannable list of the benefits and value you provide—what makes you the best choice.
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5. Dramatic Testimonial
A video or powerful quote from a past client that overcomes a major objection.
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6. How It Works
A simple 3 or 4-step plan that makes your service feel easy and risk-free.
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7. Qualification Panels
We pre-qualify your leads by clearly stating who this service is for (and who it's *not* for).
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8. FAQ Section
We answer their biggest questions *before* they have to ask, removing all friction to buy.
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9. The Final CTA
A clear, high-value call to action that funnels the now-qualified lead to your form.
A Note on Our Partnership: This blueprint is our expert recommendation for presenting your skills to the right clients. We are creative partners: we engineer the visual engine, and you approve the final design. This structure is proven to attract your target audience and filter for premium leads.
Our Design Partnership Tiers
Choose the partnership that aligns with your business goals. Each tier is a 2-year project to build and manage your brand's digital storefront.
Tier 1: Professional Brand Foundation
This 1-year build establishes your brand identity and creates a simple, professional "Google Site" foundation to get you online, build trust, and look credible.
- Essential Pages (Home, About, Contact)
- Brand Colors & Font Styling
- Simple Gallery / Service List
(Platform: Google Sites)
Explore Tier 1 →Tier 2: Service & Conversion Design
This 1.5-year build is for growing businesses. We design a multi-page site on a premium platform (like Squarespace) with portfolio galleries, funnels, and a Custom Canopy & Table Cover design.
- Multi-Page Build (Services, Portfolio)
- Interactive Elements (Tabs, Accordions)
- Custom Blog Design
- Event Branding Design (Canopy & Table Cover)
(Platform: Squarespace, Wix, etc.)
Explore Tier 2 →Tier 3: Elite AI & Brand Experience
Our 2-year partnership. We combine advanced design with custom code (HTML/CSS/JS) to create an interactive, AI-powered brand experience.
- Unlimited Custom Pages & Layouts
- Advanced Effects (Modals, Charts, Animations)
- AI Chatbot & Calculator Design
- Complete Event Branding Set Design
- 3-Day Pro Photography Session
(Platform: Custom-Coded / Squarespace Pro)
Explore Tier 3 →Have a Special Request or a Defined Budget?
Our team can handle anything. From complex data visualizations and charts to full-scale enterprise applications or simple landing pages. Submit a request with your project scope and budget, and we'll build a custom proposal.
Submit a Custom RequestYour Creative Possibilities
Our custom builds go far beyond templates. We can engineer any feature to build trust and win customers.
Visual & Brand Effects
Scroll-Triggered Animations
Subtle fade-in and parallax effects that guide the user's eye and make your site feel alive.
3D Icons & Models
Add custom-rendered 3D icons or interactive product models that set you apart.
Lottie Animations
Integrate lightweight, high-quality vector animations for logos, icons, or processes.
Dark Mode / Light Mode
Offer a modern user experience with a toggle that respects their device's preference.
Conversion & Trust Factors
UX Conversion Psychology
We use design to build trust, answer questions, and guide users to take action (CTA placement, etc.).
Payment & Trust Badges
Display icons for Visa, MC, Amex, PayPal, Apple Pay, Zelle, and your BBB rating to build credibility.
Testimonial Sliders
A dynamic, auto-scrolling showcase of your best customer reviews to provide social proof.
Advanced Portfolio Galleries
Stunning, filterable galleries to showcase your work (e.g., "Kitchens," "Baths," "Exteriors").
Interactive UI/UX
Custom Modals & Popups
Capture leads with strategically timed popups, newsletter signups, or special offer modals.
Interactive Tabs & Accordions
Organize complex information (like FAQs or service details) into clean, clickable sections.
Multi-Step Forms
Increase form completions by breaking long forms (like quote requests) into simple, easy steps.
Fast-Loading Code
Our hand-coded (HTML/CSS/JS) designs are lightweight and fast for a great user experience.
AI & Advanced Technology
AI-Powered Chatbots
Integrate a Gemini-powered chatbot to answer questions and capture leads 24/7 (Tier 3).
AI Quote Calculators
Let customers build their own quotes with an interactive tool that captures their info (Tier 3).
Interactive Data Charts
We can build custom, animated charts (via Chart.js) to visualize your data or case studies.
HubSpot CRM Integration
Funnel all your leads from every form and chatbot directly into your CRM to manage your pipeline.
Meet Your Lead Creative Director & Strategist
Jose Lara Jr, Certified Google Marketer & Squarespace Partner
I don't just design websites; I engineer brand experiences. With a "spiritual creative mind and creative eye," I blend psychology with high-end design to ensure your website doesn't just look good—it converts. When you partner with HPO, you partner directly with me.
Real HPO Design Examples
Your brand is unique. Your website should be too. Here are a few brand assets we've engineered for our partners.
Let's Build Your Vision
Tell us about your project. Whether you know exactly what you want or just have an idea, our team can build it. Fill out the form to start your free, no-obligation design consultation.
Your 2-Year Creative Partnership Roadmap
Your investment isn't a black box. This is our 4-phase engineering project to build your digital brand and conversion asset.
Phase 1: Brand Foundation (Months 1-3)
Discovery, Brand Strategy, Moodboard, Homepage Concept
Phase 2: Conversion Design (Months 4-12)
Psychology-Driven Content, Portfolio Galleries, Service Funnels
Phase 3: Brand Experience (Months 13-18)
Interaction Design, Animations, Custom Asset Creation
Phase 4: Brand Domination (Months 19-24)
AI Chatbot Design, Pro Photography, Event Kit Rollout
The Advantage: Certified Experts, Not Just Tools
We are certified partners with Squarespace and PayPal. Our designs are handcrafted with conversion psychology and a powerful creative stack (Adobe Suite, Canva, and AI image generation tools). The tools are just part of the toolkit; the real value is our expert creative strategy.
Your Design Engine: An ROI-Focused Asset
Why partner with us? A cheap design costs you money. A strategic design *makes* you money. We engineer your site to be a 24/7 asset that builds trust, proves your value, and converts visitors into paying customers. This long-term value is the engine that drives your growth, turning your website from a simple brochure into your #1 salesperson.
Our Two Partnership Models
You get our expert creative direction and a high-performance site either way. The choice is how you want to grow. You can even use our Referral Program to help finance your partnership.
The Partnership Path (Recommended)
(This path enables SEO & Lead-Gen)
You get our complete 2-year lead generation engine. This includes the elite website build, plus our active, organic marketing, conversion funnels, psychology-driven content, and direct, exclusive customer inquiries. We become a true partner invested in your growth.
The Deal: You receive a significantly discounted upfront rate. After your 2-year commission-free period, our partnership continues with a 20% commission on the leads we generate. This aligns our goals for your long-term success.
The "Asset-Only" Build (No Commissions)
(This path is for Design-Only)
You can opt out of the commission partnership. You will receive the same high-performance website as a standalone asset. It will serve as a powerful informational hub with exceptional visibility.
The Deal: This path is billed at the full, non-discounted market rate. After the 24-month build, the affiliate marketing, funnels, and all proprietary lead-conversion components are disabled. We will not "throw dirt on your name"; we simply deliver the standalone asset you paid for. The lead-generation engine and its benefits remain reserved for our partners who honor the commission structure.
Some businesses invest millions in marketing with no guarantee. We invest in you first.
